Where did your cash go?
Did you ever wonder where all your cash goes? The usual suspects are payroll, product and service expenditures, overhead expenses and computer / website costs. Sales and marketing expenses are seen as necessary and accepted but may not be generating enough value. For many privately owned and family businesses the culprits are often subtle. Are your “best” customers slowing down their payments? Are they finding reasons to delay routine payments? Are you having more returns th
